Your Klout score may mean everything in social media. Well, not everything, but it means a lot. For all you social media fanatics, or even job searchers, this post is for you.
Klout is a scoring system analyzing your activity on social networks, such as Twitter, Facebook, LinkedIn, WordPress, Tumblr, Instagram among others.
Many social gurus and social freaks HATE Klout. They dislike it so much that they choose to opt out or consistently rant about how it’s ruining social media and relationship building.
To be honest, I once shared that same mindset.
My old mindset was this: Klout is ruining interpersonal relationships. Those concerned with their Klout score focus more on adding mass amounts of followers and less on maintaining relationships.
People trying to game the system care more about the numbers than the interactions.
It’s a great argument and one that isn’t wrong; it’s just incomplete.
WARNING: “social gurus and experts”, please close your eyes.
I’m guessing that if I focus on improving my Klout score, I will improve my score by at least 5 points and make new friends along the way. Will this make me a bad person that cares only about self improvement? No. It will signify that i’m sick of sitting around and waiting for individuals to come to me and show that i’m interested in creating and nurturing new relationships.
It will accomplish the real aim of social media, which is to aid in social interactions. And maybe i’ll get some cool stuff from Klout, too!
Watch out LinkedIn, Twitter, Facebook, Google+, Stumble Upon, and WordPress. I’m coming for you.
My goal is this: until December 10th rolls around, I will focus on raising my Klout score as much as possible. Each week I will provide an update with my score and with news of my progress, or lack of it, and tactics that i’ve found help. I’ll strengthen this Klout muscle.
Am I ridiculous for focusing on my Klout score?