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Social media is a funny thing. The math within social media marketing works as if it is out in the cosmos, where time and space are bent. What am I talking about? Well, some of the normal math found in business, either it just isn’t applicable in social media or the normal way we think about calculating it offline is very different to how it actually works within the social graph.

Years ago we heard that if you had an unhappy customer they would tell 10 people and how damaging that would be to your company. They said if you created a happy customer, they would at least tell 1 to 2 people. Boy have those days disappeared!

With social media the math is just a bit different. An unhappy customer now days tells their 1,000 Facebook friends. Several of those share the story and picture to their 500 friends…

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