What’s the Deal With QR Codes?

I’ve been on a QR code spree. Anything and everything that scans with a QR Reader falls prey to my iPhone4, Dwight (named after the famous Dwight Shrute. Move over, Siri). It’s viral marketing at its best. After all, mobile is the future

So, what is a QR Code? They are those little boxes that look like barcodes. As everyone should do when beginning research, a quick Wikipedia search finds

“A QR code (abbreviated from Quick Response code) is a type of matrix barcode [which} consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric symbols).”

So, in human speech, QR codes are essentially little website links that you “click” on with a QR Code Scanner located on your cell phone. These links can bring you to a website address, social media sites (Twitter, Facebook, Foursquare, Blog, LinkedIn, Google+ accounts), discounts, videos of merchandise etc.

There are even programs which aggregate different links together for your business (check out http://tagitup.net)


What can a QR Code do?

QR codes allow people viewing to see the information in the code. Are you interested in a whether a gadget works? There’s a video for that. For some reason, you want to know the ingredients of your McRib (check out 16 QR Code uses for restaurants)

Why should I care?

QR codes have been around for years in Japan and have had great success. Instead of being behind the eight ball, it’s time to move to “new” technologies and ideas to help your business. Plus, there are plenty of people like me around that will pull out a QR reader the second a QR code is available, which ultimately drives traffic to your social media network, websites, business etc

Where can I find a QR Code. Is it free? 

You can do a simple Google search to find a QR code generator. Personally, I use http://qrcode.kaywa.com/. And, it is absolutely free

But I don’t have a smart-phone! 

Don’t worry about it! All you need is a cell-phone with a camera (and you need to be willing to pay for a little data). You then send the photo to your computer. It’s a little indirect, but you’re not out of luck

Where will I find them?

Anywhere and everywhere. I’ve seen them on traditional mail media, at Brookstone as a product tag video, on the windows of businesses, my resume, car windows, business cards

Can I customize my QR Code?

Absolutely! I customized my face into my website QR. What you can do depends on the readability of the QR. Use QRHacker for editing abilities or pay extra for a designer

What’s a good QR Code reader to download?

I use QRReader for my iPhone4, but there are plenty of other ones

As a disclaimer, be wary of situations in which a QR Code may have questionable content. QR Codes have the ability to contain viruses and other malicious content that could take control of your phone’s functionality


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